The coca-cola company is a corporation that is known to almost everyone in the entire world, with the exception possibly being third world countries, They make the extremely popular soda called Coca-Cola that can be served in either one of their on brand soda cans or their even more iconic glass bottle that is in literally every Coca-Cola commercial that has ever existed. Some people would state that the Coca-Cola company is the biggest drink related corporation in the world, and that is due to the fact that they have five different categories regarding their resources; Financial Capital, Physical Capital, Human Capital, Organizational Capital, and Brand Capital.
The Coca-Cola Company is currently worth two hundred and thirty two billion dollars, making it one of the top most expensive corporations in the world. They make around thirty billion dollars a year, money that is then used to increase their production. With literal billions of dollars, the corporation could make nearly endless amounts of soda each year, which they do, and not have to worry about going broke in the slightest unless everyone stops buying their drinks. Even if people stopped buying Coca-Cola all at once for some reason, the corporation would still have enough money to produce their drinks for a least a year or two afterwards before they went bankrupt. The Coca-Cola corporation spends around twenty-five billion dollars a year on all their expenses to ensure a successful business year, the money being spent on production, advertising, and other necessary needs throughout the year.
Physical Capital is the amount of tools, machinery, and building that the Coca-Cola company owns. That includes a lot considering the Coca-Cola company owns around nine hundred factories world wide, with each factory having several hundreds different kinds of equipment and machines that are used in the making of their coveted drink. In terms of physical capital, the Coca-Cola company investments with their physical capital is nearly equal to the half of the company’s net worth.
The Coca-Cola company has eighty six thousand two hundred employees working for them as of the year 2019. These workers range from simple assembly line workers to the secretary of the CEO of the Coca-Cola company themself. Each employee is like any other employee for any other company in the world, they work the usual nine to five, or different hours for something like the night shift. Most employees do not earn as much as the top one percent of the company, but that is a sad truth that exists in most companies across the world.
Brand Capital, in terms of the Coca-Cola company, is simply the capital that is generated by the soda itself. This includes the revenue generated by the sales of the Coca-Cola soda and the ad campaign for their product, but also the soda itself. Coca-Cola is an iconic brand, its name is easy to associate for their drink among most people in the world. Their name holds more power than some celebrities’ names or even politicians. The Coca-Cola brand is one of their most important resources that they use at every opportunity they can use.
Jared's English 130W posts 